Apple, SAP and Microsoft Open Innovation

The inside-out programs can spread serious platforms. Great examples are Apple iOS, Google Android or Amazon Cloud programs.

a) Apple, SAP programs

The outside-in model is an inverted inside-out program, which means that the startup gets the largest enterprise support tool to develop and develop while it uses the enterprise platform and joins it.

This is doable when it comes to developing and spreading platforms such as Apple iOS or Google Android or the Amazon Cloud. In these cases, the goal is to get several stratups to use the enterprise platform to increase its market share and weight. The core of the model is that it also generates startup revenue using the platform, from which it pays a commission to the platform or vice versa from the revenue generated by the platform’s startup service, the platform itself pays a commission or a share to the platform. In this way enterprise and startup operations link together through their business model and revenue sharing.
This is a higher level of innovation transfer, with the exception that in the inside-out model the enterprise attempts to get its startup IP (innovational property), however in the outside-in model this is not in the interest of the enterprise, but it rather aims to maximize revenue through the startup. Similar platforms are seen not only in the mobile technology industry but also in corporate software development where SAP 2012 launched its Startup Focus program, which provides platforms for non-SAP developers and incorporates them into the SAP world.
b) Financial and Fintech Programs: PayPal

Another special inside-out program is the Startup Blueprint program launched by PayPal in the financial sector in late 2013, including ….

You can read the whole post by downloading the study. The above text is from the study “Csaba Miskolczy: Open Innovation Models in Practice”.

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